William Grant & Sons appoints Liviko as its representative in Estonia
World-renowned spirits producer William Grant & Sons has appointed Liviko, the leading alcohol company in the Baltic states, as its exclusive representative in Estonia. As of 1 March 2026, Liviko will become the official representative and importer of the William Grant & Sons portfolio in the Estonian market.
“Launching cooperation with William Grant & Sons is an important and inspiring milestone for Liviko. Representing such a globally recognised company with a long heritage and a portfolio of world-class brands is both a great honour and a strong endorsement of Liviko’s expertise and solid market position. This partnership brings us even closer to our goal of building an outstanding premium spirits portfolio in the Baltics. We look forward to exciting new cooperation opportunities in both export and import,” said Janek Kalvi, CEO of the Liviko Group.
In addition to the exclusive cooperation in Estonia starting in 2026, Liviko Group has also been granted the representation rights as of 1 November 2025 for three iconic William Grant & Sons brands — The Famous Grouse, Naked Malt and Milagro Tequila — across Estonia, Latvia and Lithuania.
William Grant & Sons, one of the world’s leading spirits producers, was founded in 1887. The company is family-owned and its portfolio includes some of the world’s most celebrated brands, such as Glenfiddich, The Balvenie, Grant’s, Monkey Shoulder, Tullamore D.E.W., Hendrick’s Gin, Sailor Jerry, The Famous Grouse, Naked Malt and Milagro Tequila.
Founded in 1898, Liviko is a rapidly growing international company selling its own products in more than 70 markets worldwide and representing leading global premium spirits brands in Estonia, Latvia and Lithuania. In addition to William Grant & Sons, Liviko’s import portfolio includes several internationally renowned spirits groups, such as Brown-Forman, Bacardi-Martini, Rémy Cointreau and others.
Liviko’s production facilities and headquarters are located in Tallinn, with branch offices in Riga and Vilnius. Liviko is the largest alcohol company in the Baltic states, placing equal emphasis on production as well as the export and import of alcoholic beverages. Liviko Group employs 280 people and actively supports culturally significant initiatives.
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