Liviko launches Crafter’s Infinite Citrus Gin exclusively in duty free and travel retail
Liviko launches Crafter’s Infinite Citrus Gin following successful debut at TFWA World Exhibition & Conference in Cannes. The new flavour within the award-winning Crafter’s portfolio will be available exclusively in travel retail and duty free.
The creative foundation of the new flavour is built on the concept of infinite citrus, represented by the infinity symbol (∞) or the lazy eight. This idea is reflected both in the bottle’s futuristic design language and in the drink itself. The gin features eight vibrant citrus components within a total of 11 botanicals – quince, often known as the nordic lemon, enhanced by the expressive aromatics of orange blossoms and the grounding depth of orange leaves. Together, these elements enhance the gin’s overall complexity and create a botanical composition of refined, memorable tasting experience.
“Developed as a travel exclusive, Crafter’s Infinite Citrus Gin embodies the brand’s dedication to craftsmanship, innovation and visual impact. Our goal was to create a citrus-forward gin that feels complete from the very first sip. The highly encouraging response in Cannes confirms that Crafter’s Infinite Citrus Gin brings something genuinely new to the market – a refreshing profile that is sophisticated yet effortlessly enjoyable,” said Jörgen Herman, Export Director at Liviko.
The new gin was first introduced to industry partners at the TFWA World Exhibition & Conference in Cannes in late September and early October, where it became the first Travel Exclusive edition in the Crafter’s family to receive highly positive feedback from travel retail and duty free operators across all continents.
Crafter’s Infinite Citrus Gin will soon be available across leading travel retail and duty-free outlets, with wider distribution planned throughout 2026.
Founded in 1898, Liviko is a rapidly growing international company that exports its own products to more than 70 markets and represents many of the world’s leading premium alcohol brands in Estonia, Latvia, and Lithuania. Liviko’s production facility and headquarters are located in Tallinn, with branch offices in Riga and Vilnius. The Liviko Group is the largest premium alcohol company in the Baltics, focusing equally on in-house production and import and export operations. The Liviko Group employs 280 people.
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