Liviko launches export to India

Liviko has entered into an export agreement with Indian importer and distributor Dhall Group. This week, Liviko will dispatch the first consignment of Vana Tallinn liqueur, Viru Valge vodka, Crafters’ London Dry gin and Crafter’s Aromatic Flower gin from Tallinn to India.

“Concluding this agreement with Dhall Group is part of Liviko’s strategy to enter new markets abroad and to increase export. Dhall Group possesses long experience and is one of India’s most significant importers. We have made thorough preparations for starting export to India and together with our partner, we’ve developed a long-term activity plan covering the duty-free sector, retail and HoReCa,” said AS Liviko director Janek Kalvi.

Arjun Dhall, Executive Director of Dhall Group said: “We see the partnership as holding great potential and are looking forward to Liviko products reaching India. The most important factor for starting cooperation is the high quality of Liviko products and outstanding design. We are convinced that the colour-changing Crafter’s gin, high-quality vodka and sweet and spicy Vana Tallinn will be competitive in local markets.”

Besides the newly signed India deal last year Liviko started exporting to New Zealand, Israel, Lebanon, Norway, Sweden, Denmark, Spain, Andorra, France, Slovenia and Luxembourg.

Last year Liviko entered a number of markets in Africa, Asia and the Middle East through the duty-free sector. Liviko products are currently exported to more than 40 countries worldwide.

Dhall Group, a family business, is one of India’s oldest and biggest importers and distributors, representing recognized trademarks in the domestic Indian market and duty-free sector.

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