Liviko to become sole representative of Bacardi-Martini Group products in Estonia

Starting from 17 May 2010, AS Liviko, one of the leading alcohol companies in the Baltic States, will become the sole importer and representative of the international Bacardi-Martini Group in Estonia. Its subsidiary SIA Liviko took over representative rights for the group’s products in Latvia in January this year.

“We have entrusted the representation of Bacardi-Martini to Liviko in addition to Latvia also in Estonia, because Liviko’s growth on the Baltic markets and its work with its brands has been impressive and we believe it will ensure that our quality products will reach consumers on these markets, which have great potential,” said Alejandro Ouziel, Area Director of Bacardi-Martini.

“Liviko is coming along nicely in the Baltic States, so we’re really happy that the Bacardi-Martini Group have entrusted the representation and sales of their products in Estonia and Latvia to us. Winning those rights would be a feather in the cap of any alcohol company, so we’re proud to be adding Bacardi-Martini to our import portfolio, which already boasts 600 brands – they’re famous and popular all over the world. It’s fantastic that in the space of just six months we’ve won the sales and representative rights to a partner like the Bacardi-Martini Group on two markets,” said Janek Kalvi, chairman of the board of the Liviko group.

The contracts granting Liviko the exclusive right to represent and sell Bacardi-Martini Group products in Estonia and Latvia will see the addition of 29 alcoholic beverages to the group’s portfolio. Along with the representation rights for world-renowned Bacardi rums, Martini vermouths and sparkling wines, Bombay Sapphire gin and Grey Goose vodka, the contracts will also provide the rights to Dewar’s whiskeys, William Lawson’s whiskey, Camino Real tequilas and Bénédictine liqueur.

Bacardi Limited is the largest privately held spirits company in the world. Its companies produce, market and distribute a variety of internationally recognized premium spirits. Its brand portfolio consists of more than 200 brands and labels, including: BACARDI rum, the world’s favourite rum; MARTINI vermouth, the world leader in vermouth; GREY GOOSE vodka, the world-leader in super premium vodka; DEWAR’S Blended Scotch whisky, the number-one selling blended Scotch whisky in the United States; BOMBAY SAPPHIRE gin, the top-valued premium gin in the world, as well as other leading brands.

Bacardi was founded in 1862 in Santiago de Cuba, when Don Facundo Bacardí Massó revolutionized the spirits industry by creating the world’s first light-bodied rum. Bacardi rum is the world’s most awarded spirit and has inspired a cocktail creation over its history, being base of the world most-known cocktails and drinks such as Cuba Libre, Mojito, Daiquiri and Pina Colada.

Bacardi Limited, through its affiliates, has operations around the world employing more than 6000 people, who are guardians of a tradition of excellence dating back more than 148 years.

Founded in 1898, AS Liviko is a producer of high-quality alcohol with more than 100 years’ experience. It has a well-developed distribution and wholesale network in Estonia, Latvia and Lithuania, through which it markets not only its own products but also imported international brands. Liviko is one of the three biggest alcohol companies in the Baltic States, placing as much emphasis on imports as it does on production. Liviko employs 201 people in Estonia, 97 in Latvia and 76 in Lithuania.

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